Shankarath - who emigrated from Trivandrum, India after graduating from the city’s College of Engineering - is normally a technical manager in the I.T. The American Bazaar also spoke with producer Binoy Shankarath, based in the Washington, DC area, who was significantly involved in operational matters regarding filming, apart from numerous aspects of the process.
The company I run is one of the largest independent social media technology providers in the world, and we just stoked the fire,” Thomas continued.
THIRUTTUVCD MALAYALAM ENNU NINTE MOIDEEN MOVIE
The director, crew, actors, and actresses did a phenomenal job and everything just came together, so when the movie was released it exploded on social media.
THIRUTTUVCD MALAYALAM ENNU NINTE MOIDEEN OFFLINE
“I think we did a really effective job of advertising offline and driving traffic to our social media, and then using social media to amplify it,” said Ragy Thomas, one of the producers of the film based in the US, with whom The American Bazaar spoke. The film is one of the first Malayalam films to wholeheartedly embrace social media marketing, and the windfall generated by the decision has been immense. 19 crores from the Kerala box office alone, within 18 days. 3.26 crores within the first three days, with the help of positive reviews and word of mouth.
Released in Kerala on September 18 th, and starring Prithviraj Sukumaran and Parvathy, it crossed Rs. The film is releasing in select theaters in the US, on October 9, with English sub-titles. It’s considered already one of the all-time great films to come out of the state. WASHINGTON, DC: “Ennu Ninte Moideen” is an audacious Malayalam film, written and directed by R S Vimal, that is currently sweeping the box office in Kerala. This is one emotionally satisfying movie.Interview with the producer of the film Binoy Shankarath, who is based in the US. Moideen and Kanchana stays with you long after the movie finishes rolling. Jomon has captured on lens the feel of the era and the human infallibility.Īs with being visually stunning, the dialogues are crisp. Lena as Prithviraj's mother and Sai Kumar as his father has given a great performance. Paravathy has also put in an amazing performance. it is sure that he would rake in the awards for this portrayal. His finesse in handing the complex Moideen is brilliant. This is not the first time that Prithviraj is essaying a period role. This this sense, 'Ennu Ninte Moideen is a well rounded movie.
While, this is not a single track narration, we have socially relevant questions being raised, the politics discussed and culture showcased. When their love comes out in the open, all hell breaks loose. Adding to their woeful relationship is his budding love for Kanchanamala, who is a Hindu. Theirs is an ancient orthodox Muslim family. They are at constant war against each other. He has socialist and leftist tendencies which is very much against the staunch Congress ideology of his father. Built on this is the political and cultural scenario of the Calicut (not Kozhikode) of the 60s.īP Moideen is an intense youth whose ideology is reflected in his life too. This realism sets the tone for the narrative. There is so much detailing in the movie - be it the period setting, the costumes, the backdrop settings including houses, street, people, even the mirror and bed. From the word go, the story is gripping and intriguing. Yet the intensity of the events that unfolds, with two orthodox Muslim and Hindu family, so defined by their religion, takes the blandness out of the narrative. This real life tale's reel adaptation is realistic without the kind of melodrama that one associates with loves stories. The way the movie has been conceived makes one want to applaud RS Vimal, the movie's director and writer. Life in all its glorious complexities, a love that challenges perceptions and of course endless rain - 'Ennu Ninte Moideen', without going over the top has etched out a beautiful tale of all emotions that humans are capable of.
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